BS Marketing - TUG

Program Description

A Bachelor of Science in Marketing will equip you with an understanding of the concepts of promoting a company’s brand, increasing sales and driving awareness to help an organization succeed, while also providing professional experience through a business internship.

When you graduate with a Marketing degree, you will be prepared to lead and support marketing efforts at businesses and non-profit organizations, helping communicate their message and achieve their goals.

In addition to marketing-specific courses, you will develop a firm grasp of a variety of business disciplines, including accounting, finance, management, and economics.

Coupled with classroom studies rooted in Christian ethics, your program will allow you to put your learning into practice, explore career interests and make rewarding professional contacts through an internship.

 

This degree plan is an example of student progression through the program. Academic departments reserve the right to alter the term in which a course is offered.

 

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Freshman Year: Fall Semester (14-15 hours)

 UNIV 111  University Life
 ENGL 101  Composition I 
 ECON 203  Principles of Economics I
 MATH 3-4  Choose MATH 105, MATH 110, or MATH 151
 Gen Ed Course            3  See General Education Requirements
 DIMS 111  0  Dimensions (1 of 4)

Freshman Year: Spring Semester (15 hours)

 ENGL 102  Composition II
 ECON 204
 Principles of Economics II
 MRKT 300  Principles of Marketing
 MGMT 316  Principles of Management
 Gen Ed Course           3  See General Education Requirements
 DIMS 112 0  Dimensions (2 of 4)

Sophomore Year: Fall Semester (15 hours)

 ACCT 213   Accounting Principles I
 RELI 300  Introduction to Old Testament
 MISY 300  3  Management Information Systems  
 BADM 325 3  Business Communications Applications
 Elective/Minor Course 3  Elective/Minor Course
 DIMS 113 0 Dimensions (3 of 4)

Sophomore Year: Spring Semester (15 hours)

 ACCT 214   Accounting Principles II
 MRKT 304  Advertising and Promotion
  MRKT 466  International Marketing
 RELI 301 3  Introduction to New Testament 
Elective/Minor Course 3 Elective or Minor Course
DIMS 114 0 Dimensions (4 of 4)

Junior Year: Fall Semester (16 hours)

 FINC 312  Financial Management
 MRKT 302 3  Consumer Behavior
 BADM 300 
3  Legal Environment for Business (IL3)
 Gen Ed Science         See General Education Science Requirement
 Gen Ed Course 3  See General Education Requirements

Junior Year: Spring Semester (16 hours)

 MRKT 404 3  Sales Management
 BADM 304 3  Applied Business Statistics
 SPMG 310 3  Sport Marketing and Promotion
 PHED 100 1  PHED 141-165. See Physical Activity Requirement
 Gen Ed Course        
3 See General Education Requirements
 Gen Ed Course 3 See General Education Requirements

Senior Year: Fall Semester (15 hours)

  MRKT 410
3 Marketing Research
 BADM 360
3 International Business 
 BADM 305 3 Introduction to Management Science
 Elective Course       
3 Elective/Minor/AMP Course
 Elective Course
3 Elective/Minor/AMP Course

Senior Year: Spring Semester (15 hours)

 BADM 480
3 Business Strategy
 MRKT 497 3 Internship in Marketing
 MRKT 420 3 Marketing Management
Elective Course        
3 Elective/Minor/AMP Course
Elective Course 3 Elective/Minor/AMP Course

With a degree in Marketing, you will gain a flexible skillset that will be valuable for an array of careers, including:

  • Account Management
  • Nonprofit Management
  • Real Estate
  • Retail
  • Customer Service
  • Commercial Lending
  • Bank Branch Management
  • Marketing Research Firms
  • Brand Management Firms
  • Consulting