BS Marketing - TUG
Program Description
A Bachelor of Science in Marketing will equip you with an understanding of the concepts of promoting a company’s brand, increasing sales and driving awareness to help an organization succeed, while also providing professional experience through a business internship.
When you graduate with a Marketing degree, you will be prepared to lead and support marketing efforts at businesses and non-profit organizations, helping communicate their message and achieve their goals.
In addition to marketing-specific courses, you will develop a firm grasp of a variety of business disciplines, including accounting, finance, management, and economics.
Coupled with classroom studies rooted in Christian ethics, your program will allow you to put your learning into practice, explore career interests and make rewarding professional contacts through an internship.
This degree plan is an example of student progression through the program. Academic departments reserve the right to alter the term in which a course is offered.
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Sophomore Year: Fall Semester (15 hours)
|
| ACCT 213 |
3 |
Accounting Principles I |
| RELI 300 |
3 |
Introduction to Old Testament |
| MISY 300 |
3 |
Management Information Systems |
| BADM 325 |
3 |
Business Communications Applications |
| Elective/Minor Course |
3 |
Elective/Minor Course |
| DIMS 113 |
0 |
Dimensions (3 of 4) |
Sophomore Year: Spring Semester (15 hours)
|
| ACCT 214 |
3 |
Accounting Principles II |
| MRKT 304 |
3 |
Advertising and Promotion |
| MRKT 466 |
3 |
International Marketing |
| RELI 301 |
3 |
Introduction to New Testament |
| Elective/Minor Course |
3 |
Elective or Minor Course |
| DIMS 114 |
0 |
Dimensions (4 of 4) |
Senior Year: Fall Semester (15 hours)
|
MRKT 410
|
3 |
Marketing Research
|
BADM 360
|
3 |
International Business
|
| BADM 305 |
3 |
Introduction to Management Science |
Elective Course
|
3 |
Elective/Minor/AMP Course
|
Elective Course
|
3 |
Elective/Minor/AMP Course |
Senior Year: Spring Semester (15 hours)
|
BADM 480
|
3 |
Business Strategy |
| MRKT 497 |
3 |
Internship in Marketing |
| MRKT 420 |
3 |
Marketing Management
|
Elective Course
|
3 |
Elective/Minor/AMP Course
|
| Elective Course |
3 |
Elective/Minor/AMP Course |
With a degree in Marketing, you will gain a flexible skillset that will be valuable for an array of careers, including:
- Account Management
- Nonprofit Management
- Real Estate
- Retail
- Customer Service
- Commercial Lending
- Bank Branch Management
- Marketing Research Firms
- Brand Management Firms
- Consulting