BA Communication Studies - Public Relations Concentration - TUG

Program Description


The Bachelor of Arts in Communication Studies provides a foundation in communication theory, media writing, digital production, and ethical practice. Students choose one of four concentrations to develop professional skills tailored to specific career goals: Public Relations, Photography, Video and Film, or Graphic Design.

 

This degree plan is an example of student progression through the program. Academic departments reserve the right to alter the term in which a course is offered.

 

Learn more

 

Freshman Year: Fall Semester (15 hours)

 UNIV 111  2   University Life
 ENGL 101  3   Composition I 
 COMM 220  3  Digital Media Convergence
 Elective/Minor Course  3 Elective or Minor Course
 Gen Ed Course - natural sciences  4  See General Education Requirements
 DIMS 111  0  Dimensions (1 of 4)

 

Freshman Year: Spring Semester (15 hours)

 ENGL 102  3   Composition II
 COMM 310  3  Media Writing
 COMM 313  3  Principles of Public Relations
 Gen Ed Course - physical education   1  See General Education Requirements
 Gen Ed Course  3  See General Education Requirements
 Elective/Minor Course 3 Elective or Minor Course
 DIMS 112  0  Dimensions (2 of 4)

 

Sophomore Year: Fall Semester (12 hours)

 COMM 314  3  PR Copywriting
 MRKT 300  3  Principles of Marketing
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course  3  See General Education Requirements
 Elective/Minor Course 3  Elective or Minor Course
 DIMS 113 0 Dimensions (3 of 4)

 

Sophomore Year: Spring Semester (15 hours)

 COMM 315  3  PR Techniques
 COMM 320  3  Media Operations and Management
 COMM 380  3  Communication Theory
 Gen Ed Course  3  See General Education Requirements
 Elective/Minor Course 3 Elective or Minor Course
DIMS 114 0 Dimensions (4 of 4)

 

Junior Year: Fall Semester (15 hours)

 Major Elective  3  Choose one PR elective
 COMM 480  3  Legal and Ethical Challenges in Mass Media 
 Gen Ed Course  3  See General Education Requirements 
 Gen Ed Course  3  See General Education Requirements
 Elective/Minor Course 3 Elective or Minor Course

 

Junior Year: Spring Semester (15 hours)

 COMM 370  3  Graphic Design I
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course  3  See General Education Requirements
 Elective/Minor Course 3 Elective or Minor Course

 

Senior Year: Fall Semester (15 hours)

 COMM 491  3  Internship
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course 3  See General Education Requirements
 Elective/Minor Course 3 Elective or Minor Course

Senior Year: Spring Semester (15 hours)

 COMM 449  3  Public Relations Portfolio
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course 3  See General Education Requirements
 Elective/Minor Course 3 Elective or Minor Course
 Elective/Minor Course 3 Elective or Minor Course

 

As a student in this program, you will:

  1. demonstrate an understanding and appreciation of audio, written, and visual communication;
  2. demonstrate an understanding of the theoretical foundations of Communication;
  3. demonstrate an understanding of the legal and ethical foundations of Communication; and
  4. demonstrate adequate entry-level professional skills in the chosen area of concentration.