BS Marketing - Online
A Bachelor of Science in Marketing will equip you with an understanding of the concepts of promoting a company’s brand, increasing sales and driving awareness to help an organization succeed,
When you graduate with a Marketing degree, you will be prepared to lead and support marketing efforts at businesses and non-profit organizations, helping communicate their message and achieve their goals.
In addition to marketing-specific courses, you will develop a firm grasp of a variety of business disciplines, including accounting, finance, management, and economics.
Coupled with classroom studies rooted in Christian ethics, your program will allow you to put your learning into practice, explore career interests and make rewarding professional contacts through an internship.
This degree plan is an example of student progression through the program. The academic program requires a minimum of 120 credit hours of credit for the bachelor’s degree. The degree consists of a major field of concentration in the liberal arts or in a professional or pre-professional area, a General Education program, and elective courses. This example degree plan focuses Years 1 & 2 on the General Education program and Years 3 & 4 on the Major/Minor areas. It is recommended for students to incorporate Major/Minor courses into Years 1 & 2 as much as possible.
Note 1: Academic departments reserve the right to alter the term in which a course is offered.
Note 2: GWU Online courses run in continuous 8-week terms. Students can start anytime.
Terms 1 & 2 = Spring
Terms 3 & 4 = Summer
Terms 5 & 6 =Fall
Learn more
Years 1 & 2: General Education (48-51 hours)
See General Education requirements
Year 3: Term 1 (9 hours)
|
| ACC 213 |
3 |
Accounting Principles I |
| ECO 203 |
3 |
Principles of Economics I |
| MKT 300 |
3 |
Principles of Marketing |
Year 3: Term 2 (9 hours)
|
| ACC 214 |
3 |
Accounting Principles II |
| ECO 204 |
3 |
Principles of Economics II |
| MGT 316 |
3 |
Principles of Management |
Year 3: Term 3 (6 hours)
|
| BAD 300 |
3 |
Legal Environment of Business |
| MIS 300 |
3 |
Management Information Systems |
Year 3: Term 4 (9 hours)
|
| BAD 305 |
3 |
Introduction to Management Science |
| MKT 410 |
3 |
Marketing Research |
| MKT 475 |
3 |
Topics in Marketing |
Year 3: Term 5 (6 hours)
|
| BAD 304 |
3 |
Applied Business Statistics |
| MKT 466 |
3 |
International Marketing |
Year 3: Term 6 (9 hours)
|
| FIN 312 |
3 |
Financial Management |
| MKT 304 |
3 |
Advertising and Promotion |
| MKT 420 |
3 |
Marketing Management |
Year 4: Term 1 (6 hours)
|
| BAD 360 |
3 |
International Business |
| MKT 404 |
3 |
Sales Management |
Year 4: Term 2 (6 hours)
|
| BAD 480 |
3 |
Business Strategy |
| MKT 302 |
3 |
Consumer Behavior |
As a student in this program, you'll have opportunities to:
1. Develop critical thinking skills in Marketing that are vital for success in an entry level professional career.
2. Develop soft skills in Marketing that are vital for success in an entry level professional career.
3. Demonstrate technological skills in business that are useful for entry level Marketing occupations.
4. Demonstrate knowledge of Marketing in a dynamic global marketplace.
5. Examine business ethical standards in Marketing derived from a Christian foundation.