HTMG 625 Tourism and Hospitality Marketing
This course will apply marketing concepts and theories to the hospitality and tourism industry. Students will learn how to develop, implement, and apply marketing strategies to market targets such as corporate, government, non-profits, and educational entities as well as individuals. Students will learn how to lead or participate in marketing teams to generate new or repeat business. Students will learn how to make decisions and communicate value based on the marketing mix (product, price, place, and promotion). Other areas of marketing appropriate to the hospitality and tourism industry will be addressed including branding, customer loyalty, packaging, seasonal pricing, distribution channels, sales promotion, PR, and advertising.
Offered
As Needed