BA Communication Studies - Public Relations Concentration - TUG

Program Description


The Bachelor of Arts in Communication Studies provides a foundation in communication theory, media writing, digital production, and ethical practice. Students choose one of three concentrations to develop professional skills tailored to specific career goals: Public Relations, Photography and Videography, or Journalism.

 

This degree plan is an example for students who concentrate in Public Relations. Academic departments reserve the right to alter the term in which a course is offered.

 

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Freshman Year: Fall Semester (15 hours)

 UNIV 111  2   University Life
 ENGL 101  3   Composition I 
Gen Ed Course - Natural Sciences  4 See General Education Requirements
Elective/Minor Course  3  Elective or Minor Course
ARTS 200  3  2D Foundations
DIMS 111  0  Dimensions (1 of 4)

 

Freshman Year: Spring Semester (15 hours)

 ENGL 102  3   Composition II
 COMM 310  3  Media Writing
 DSGN 275  3  Digital Foundations
 Gen Ed Course    3  See General Education  Requirements

 Elective/Minor  Course

 3 Elective or Minor Course
 DIMS 112  0  Dimensions (2 of 4)

 

Sophomore Year: Fall Semester (15 hours)

 COMM 313  3  Principles of Public Relations
 COMM 314  3  Copywriting
 MRKT 300  3  Principles of Marketing
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course  3  See General Education Requirements
 DIMS 113  0 Dimensions (3 of 4)

 

Sophomore Year: Spring Semester (15 hours)

 COMM 315  3  Public Relations Techniques 
 COMM 320  3  Media Management and  Entrepreneurship
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course  3  See General Education Requirements
 Elective/Minor  Course  3 Elective or Minor Course
DIMS 114  0 Dimensions (4 of 4)

 

Junior Year: Fall Semester (15-16 hours)

 Major Elective  3/4  Choose one PR elective
 COMM 480  3  Communication Law and Ethics
 ENGL 423  3  Social Media Writing and Strategy
 Gen Ed Course  3  See General Education Requirements
 Gen Ed Course  3  See General Education Requirements

 

Junior Year: Spring Semester (16 hours)

 DSGN 370  4  Beginner Graphic Design 
 COMM 380  3  Communication Theory
 Gen Ed Course  3  See General Education  Requirements
 Gen Ed Course  3  See General Education  Requirements
 Elective/Minor  Course 3 Elective or Minor Course

 

Senior Year: Fall Semester (15-16 hours)

 COMM 491  3  Internship I
 Major Elective  3/4 Choose one PR Elective  
 Gen Ed Course  3  See General Education  Requirements
Elective/Minor Course 3  Elective or Minor Course
Elective/Minor Course 3  Elective or Minor Course

Senior Year: Spring Semester (16 hours)

 COMM 449 3  Public Relations and Journalism Portfolio
 Gen Ed Course - Physical  Education 1  See General Education  Requirements
 Elective/Minor Course 3  Elective or Minor Course
 Elective/Minor Course 3 Elective or Minor Course
 Elective/Minor Course 3 Elective or Minor Course
 Elective/Minor Course 3 Elective or Minor Course

 

As a student in this program, you will:

  1. demonstrate an understanding and appreciation of audio, written, and visual communication;
  2. demonstrate an understanding of the theoretical foundations of Communication;
  3. demonstrate an understanding of the legal and ethical foundations of Communication; and
  4. demonstrate adequate entry-level professional skills in the chosen area of concentration.