Marketing, Bachelor of Science, Gardner-Webb Online
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COMMON PROFESSIONAL COMPONENT
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36
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MARKETING HOURS
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21
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ADDITIONAL PROGRAM HOURS
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3-6
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TOTAL PROGRAM HOURS
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60-63
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PRESCRIBED COURSES ATTAINABLE IN GEN ED: MTH 105
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Hours may vary depending on transfer credit awarded.
The Bachelor of Science Degree in Marketing, offered through Gardner-Webb’s Broyhill Undergraduate School of Management, provides a comprehensive study of marketing.
Program Learning Outcomes
To accomplish the mission of the Godbold College of Business, students completing an undergraduate program in Marketing will be able to:
1. Develop critical thinking skills in marketing that are vital for success in an entry level professional career.
2. Develop soft skills in marketing that are vital for success in an entry level professional career.
3. Demonstrate technological skills in business that are useful for entry level marketing.
4. Demonstrate knowledge of marketing in a dynamic global marketplace.
5. Examine business ethical standards in marketing derived from a Christian foundation.
Program Requirements
Marketing Hours
Choose five of the following
Common Professional Component
| ACC 213 | Accounting Principles I | 3 |
| ACC 214 | Accounting Principles II | 3 |
| BAD 300 | Legal Environment of Business | 3 |
| BAD 304 | Applied Business Statistics | 3 |
| BAD 305 | Introduction to Management Science | 3 |
| BAD 360 | International Business | 3 |
| BAD 480 | Business Strategy | 3 |
| ECO 204 | Principles of Economics II | 3 |
| FIN 312 | Financial Management | 3 |
| MGT 316 | Principles of Management | 3 |
| MIS 300 | Management Information Systems | 3 |
| MKT 300 | Principles of Marketing | 3 |
| Total Credit Hours: | 36 |
Additional Hours Required
| ECO 203 | Principles of Economics I (Economics and the Free Market System) | 3 |
| MTH 100 | Basic Mathematical Skills | 3 |
MTH 100 or college math transfer course is required for any student without college algebra. If student transfers in MTH 105, this requirement is waived.