Communication Studies, Bachelor of Arts

Concentrations

The Communication Studies Major concentration must be selected from one of the following areas:

 

Photography

Video and Film

Public Relations

 

REQUIRED MAJOR HOURS	39
REQUIRED MINOR HOURS	0
TOTAL PROGRAM HOURS	39

 

Graphic Design

 

REQUIRED MAJOR HOURS	42
REQUIRED MINOR HOURS	0
TOTAL PROGRAM HOURS	42

Student Learning Outcomes

Students majoring in Communication Studies will:

1. demonstrate an understanding and appreciation of audio, written, and visual communication;
2. demonstrate an understanding of the theoretical foundations of Communication;
3. demonstrate an understanding of the legal and ethical foundations of Communication; and
4. demonstrate adequate entry-level professional skills in the chosen area of concentration.

Program Requirements

Required Major Hours, All Concentrations (15 hours)

COMM 220	Digital Media Convergence	3
COMM 310	Media Writing	3
COMM 320	Media Operations and Management	3
COMM 380	Communication Theory	3
COMM 480	Legal and Ethical Issues in Mass Media	3

Graphic Design 27-Hour Concentration

The Graphic Design concentration consists of the 27 hours of required courses listed below.

COMM 255	Photography	3
COMM 370	Graphic Design I	3
COMM 375/JOUR 375	Graphic Design II	3
COMM 451	Graphic Design III	3
COMM 470	Graphic Design IV	3
COMM 472	Web Publishing	3
COMM 475	Color and Typography	3
COMM 479	Graphic Design Portfolio	3
COMM 491	Internship I	3
Total Credit Hours:		27

Photography Concentration (24 hours)

The Photography concentration consists of the 18 hours of required courses listed immediately below and six hours of elective courses from the options listed beneath.

COMM 255	Photography	3
COMM 256	Intermediate Photography	3
COMM 351	Commercial Photography	3
COMM 370	Graphic Design I	3
COMM 459	Portfolio	3
COMM 491	Internship I	3
Total Credit Hours:		24

Photography Electives

Choose two of the following.

COMM 375/JOUR 375	Graphic Design II	3
COMM 451	Graphic Design III	3
COMM 472	Web Publishing	3
JOUR 355	Photojournalism	3

Public Relations Concentration (24 hours)

The Public Relations concentration consists of the 21 hours of required courses listed immediately below plus a three-hour elective course chosen from the options listed beneath.

COMM 313	Principles of Public Relations	3
COMM 314	Public Relations Copy Writing	3
COMM 315	Public Relations Techniques	3
COMM 370	Graphic Design I	3
COMM 449	Public Relations Portfolio	3
COMM 491	Internship I	3
MRKT 300	Principles of Marketing	3
Total Credit Hours:		24

Public Relations Electives

Choose one of the following.

COMM 255	Photography	3
COMM 285/SPMG 285	Communication in Sport	3
COMM 375/JOUR 375	Graphic Design II	3
COMM 417	The Kennedys' Use of the Media and Public Relations	3
MRKT 304	Advertising and Promotion	3

Video and Film Concentration (24 hours)

COMM 238	Announcing	3
COMM 342	Audio Production	3
COMM 360	Intro to Digital Video and Non-Linear Editing	3
COMM 370	Graphic Design I	3
COMM 460	Intermediate Digital Video and Non-Linear Editing	3
COMM 469	Video and Film Portfolio	3
COMM 491	Internship I	3
	Any three-hour COMM elective	3
Total Credit Hours:		24

NOTE: HONR 400 and/or HONR 401 may be used to fulfill three hours of the concentration requirement.

Total Credit Hours: 39

Additional Requirements for Transfer Majors

None.