COMM 313 Principles of Public Relations

An examination of theory, procedure, and practice in public relations. Surveys the duties of the PR practitioner. Provides an overview of campaign design, fundraising, budgeting, issues management, contingency planning, problem analysis, and use of research tools. Emphasis is on the professional practices and ethical standards important to effective communication within organizations and between organizations and their publics.

Credits

3

Prerequisite

COMM 220 or permission of instructor

Offered

Fall

Notes

Lab Fee