BADM 654 Promotion Strategies
Successful and award-winning promotional campaigns take much more than flashes of inspired creativity. In this course you will learn the importance of problem-solving, researching and gathering information, targeting diverse markets, assessing the competition, planning strategy, and writing platforms for all types of media. You will discover that creating great promotions is a manageable process that can be broken down into achievable steps. Using team projects, promotion games, real-world cases, and new technology, the course will prepare you to ethically plan and execute effective integrated promotional campaigns in today's complex and diverse markets.
Offered
As needed