Marketing, Bachelor of Science, Gardner-Webb Online

Program Requirements

COMMON PROFESSIONAL COMPONENT	36
MARKETING HOURS	21
ADDITIONAL PROGRAM HOURS	3-6
TOTAL PROGRAM HOURS	60-63
PRESCRIBED COURSES ATTAINABLE IN GEN ED: MTH 105

Hours may vary depending on transfer credit awarded.

The Bachelor of Science Degree in Marketing, offered through Gardner-Webb’s Broyhill Undergraduate School of Management, provides a comprehensive study of marketing.

Program Learning Outcomes

To accomplish the mission of the Godbold College of Business, students completing an undergraduate program in Marketing will be able to:

1. Develop critical thinking skills in marketing that are vital for success in an entry level professional career.

2. Develop soft skills in marketing that are vital for success in an entry level professional career.

3. Demonstrate technological skills in business that are useful for entry level marketing.

4. Demonstrate knowledge of marketing in a dynamic global marketplace.

5. Examine business ethical standards in marketing derived from a Christian foundation.

Common Professional Component

ACC 213	Accounting Principles I	3
ACC 214	Accounting Principles II	3
BAD 300	Legal Environment of Business	3
BAD 304	Applied Business Statistics	3
BAD 305	Introduction to Management Science	3
FIN 312	Financial Management	3
MKT 300	Principles of Marketing	3
BAD 360	International Business	3
BAD 480	Business Strategy	3
MIS 300	Management Information Systems	3
ECO 204	Principles of Economics II	3
MGT 316	Principles of Management	3

Marketing Hours

Marketing Hours (21 hours)

MKT 410	Marketing Research	3
MKT 420	Marketing Management	3

Electives

Choose five of the following.

MKT 302	Consumer Behavior	3
MKT 304	Advertising and Promotion	3
MKT 310	Sport Marketing and Promotion	3
MKT 404	Sales Management	3
MKT 475	Topics in Marketing	3
MKT 466	International Marketing	3

Additional Hours Required

Additional Hours Required (3-6 hours)

ECO 203	Principles of Economics I (Economics and the Free Market System)	3
MTH 100	Basic Mathematical Skills	3

MTH 100 or college math transfer course is required for any student without college algebra. If student transfers in MTH 105, this requirement is waived.

TOTAL CREDIT HOURS: 60-63

A grade of “C” or better is required in prescribed General Education courses and all courses required for the program.