MRKT 310 Sport Marketing and Promotion

A study of basic marketing science as it applies to all realms of the sport industry. Special emphasis is placed on the principles, policies, and strategies utilized to market the unique product of sport. Attention is focused on the importance of public attitudes, opinions, and demographics was well as the design and construction of a marketing plan the promotional proposals.

Credits

3

Cross Listed Courses

SPMG 310

Offered

Spring