COMM 313 Principles of Public Relations
An examination of theory, procedure and practice in public relations. Surveys the duties of the PR practitioner. Provides an overview of campaign design, fundraising, budgeting, issues management, contingency planning, problem analysis and use of research tools. Emphasis is on the professional practices and ethical standards important to effective communication within organizations and between organizations and their publics. (Lab fee.)
Prerequisites
COMM 220 or permission of instructor.
Offered
Fall.