MRKT 822 Advanced Marketing Strategy
To remain competitive in today's global markets, profitable growth from product innovation is a challenge to achieve and sustain. This course begins with an overview of strategic marketing processes, industry structures, competitive environments, and continuous innovation. Qualitative tools will be introduced to help students determine a company's mission, goals, and quantitative tools to determine a company's best capabilities, opportunities, and competitive position. The student will complete a market assessment and plan to launch a new product or service design.
Offered
Spring.