Marketing, Bachelor of Science

COMMON PROFESSIONAL COMPONENT 36
MARKETING HOURS  24 
TOTAL PROGRAM HOURS 60
PRESCRIBED COURSES ATTAINABLE IN GEN ED: ECON 203; MATH 110 OR MATH 151

Student Learning Outcomes

To accomplish the mission of the Godbold School of Business in individual courses within the Traditional Undergraduate Program, students completing a course in Marketing will be able to:

  1. Adapt themselves in entry-level professional career positions in business, government, and other areas of human endeavor where organizational, managerial, and analytical skills in marketing are vital for success.
  2. Learn new managerial skills in marketing that require knowledge of computerized technology applications in business.
  3. Respond to changes in marketing in a dynamic, global marketplace and demonstrate high Christian ethical standards in their place of work.

Program Requirements

Common Professional Component (36 hours)

ACCT 213Accounting Principles I

3

ACCT 214Accounting Principles II

3

BADM 300Legal Environment of Business

3

BADM 304Applied Business Statistics

3

BADM 305Introduction to Management Science

3

BADM 360International Business

3

BADM 480Business Strategy

3

CISS 300Management Information Systems

3

ECON 204Principles of Economics II

3

FINC 312Financial Management

3

MGMT 316Principles of Management

3

MRKT 300Principles of Marketing

3

Marketing Hours (24 hours)

MRKT 410Marketing Research

3

MRKT 420Marketing Management

3

MRKT 497Internship in Marketing

3

Electives

Choose five of the following.
COMM 370Introduction to Computer Graphics

3

MRKT 302Consumer Behavior

3

MRKT 304Advertising and Promotion

3

MRKT 404Sales Management

3

MRKT 485Topics in Marketing

3

MRKT 466International Marketing

3

SPMG 310Sport Marketing and Promotion

3

Total Credit Hours: 60

NOTE: A grade of “C” or better is required in prescribed General Education courses and all courses required for the program.

Additional Requirements for Transfer Majors

All students transferring under the Comprehensive Articulation Agreement must complete or transfer MATH 110 Finite Mathematics and ECON 203 Principles of Economics I. Additionally, all students transferring from a community college are strongly recommended to take the following courses as part of their community college programs: ACCT 213 Accounting Principles I, ACCT 214 Accounting Principles II, ECON 203 Principles of Economics I, ECON 204 Principles of Economics II, and CISS 300 Management Information Systems.