Communication Studies, Bachelor of Arts

REQUIRED MAJOR HOURS 39
REQUIRED MINOR HOURS 0
TOTAL PROGRAM HOURS 39
PRESCRIBED COURSES ATTAINABLE IN GEN ED: NONE

Student Learning Outcomes

Students majoring in Communication Studies will:

  1. demonstrate an understanding and appreciation of audio, written, and visual communication;
  2. demonstrate an understanding of the theoretical foundations of Communication;
  3. demonstrate an understanding of the legal and ethical foundations of Communication; and
  4. demonstrate adequate entry-level professional skills in the chosen area of concentration.

Concentrations

The Communication Studies Major concentration must be selected from one of the following areas.

Photography

Video and Film

Public Relations

Program Requirements

Required Major Hours, All Concentrations (15 hours)

COMM 220Digital Media Convergence

3

COMM 310Digital Media Writing

3

COMM 320Media Operations and Management

3

COMM 380Communication Theory

3

COMM 480Legal and Ethical Issues in Mass Media

3

Photography Concentration (24 hours)

The Photography concentration consists of the 18 hours of required courses listed immediately below and six hours of elective courses from the options listed beneath.
COMM 255Photography

3

COMM 256Intermediate Photography

3

COMM 351Commercial Photography

3

COMM 370Introduction to Computer Graphics

3

COMM 459Portfolio

3

COMM 491Internship I

3

Photography Electives
Choose two of the following.
COMM 375/JOUR 375Layout and Design

3

COMM 451Imaging Technologies

3

COMM 472Web Publishing

3

JOUR 355Photojournalism

3

Public Relations Concentration (24 hours)

The Public Relations concentration consists of the 21 hours of required courses listed immediately below plus a three-hour elective course chosen from the options listed beneath.
COMM 313Principles of Public Relations

3

COMM 314Public Relations Copy Writing

3

COMM 315Public Relations Techniques

3

COMM 370Introduction to Computer Graphics

3

COMM 449Public Relations Portfolio

3

COMM 491Internship I

3

MRKT 300Principles of Marketing

3

Public Relations Electives
Choose one of the following.
COMM 255Photography

3

COMM 285/SPMG 285Communication in Sport

3

COMM 375/JOUR 375Layout and Design

3

COMM 417The Kennedys' Use of the Media and Public Relations

3

MRKT 304Advertising and Promotion

3

Video and Film Concentration (24 hours)

COMM 238Announcing

3

COMM 342Audio Production

3

COMM 360Intro to Digital Video and Non-Linear Editing

3

COMM 370Introduction to Computer Graphics

3

COMM 460Intermediate Digital Video and Non-Linear Editing

3

COMM 469Video and Film Portfolio

3

COMM 491Internship I

3

Any three-hour COMM elective

3

NOTE: HONR 400 and/or HONR 401 may be used to fulfill three hours of the concentration requirement.

Total Credit Hours: 39

Additional Requirements for Transfer Majors

None.