BADM 502 Foundations of Marketing and Economics

Explores the economics implications, history and philosophy of the free enterprise system with special attention to national income theory; money, banking, and the Federal Reserve system; Keynesian and Classical theories; and the mechanics of the business cycle. Also includes study of microeconomic concepts and marketing economics, such as price theory, behavior of the firm, market structure, marketing processes, marketing systems, and income distribution. This foundation is equivalent to the Microeconomics, Macroeconomics, and Principles of Marketing undergraduate prerequisites.




Fall, Spring, and Summer